"People are often challenged by the dichotomy between convenience and quality. Panera is trying to target customers looking for a fast but filling dinner during the week, particularly families on the go. The restaurant also added several new vegetable sides, designed to entice both children and parents alike. Even with entirely new offerings such as pizza and bowls, Panera's culinary team has tried to stick to classic flavors that customers will associate with the chain, like a Chipotle Chicken and Bacon Artisan Flatbread that uses the same chipotle mayo as one of its popular sandwiches and a breakfast wrap.
So Panera has decided to add heartier options that will only be available after 4:30 p.m.: flatbread pizzas, meatier sandwiches and bowls. Wegiel said that the chain has built a strong awareness for lunch, but many customers see its soups, salads and sandwiches as too light for dinner. For example, Taco Bell stole some of McDonald's market share after it entered the breakfast wars five years ago, thanks in part to a marketing campaign that increased customer awareness. to say, 'Over the next five years, where are we going to grow? Where are we going to get most of our value creation?'" Dan Wegiel, Panera's chief growth and strategy officer, said in an interview.įor restaurants that have seen sales growth slow, introducing a new menu for an untapped meal time can mean a boost in sales. But the company sees the meal as a potentially massive opportunity. Personal Loans for 670 Credit Score or Lowerĭinner currently accounts for about a quarter to a third of Panera's sales, depending on when lunch ends and dinner hours begin. Personal Loans for 580 Credit Score or Lower
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